We do many things that serve older people and improve the services that support them. In many ways, we are unique.
The catalog of services, programs, and activities that we perform and provide to older adults is impossible to describe in the succinct language required in today's communication environment.
So, we are now The Benjamin Rose Institute on Aging. We feel that this change clarifies our purpose, even to those who may be hearing about us for the first time.
Our new logo sums up strategic direction: The Benjamin Rose Institute on Aging: A leader in service, research and advocacy for older adults.
The "rose" icon too represents the synergy among our three institutes (service, research and policy). The pattern of three "petals" repeats three times within one larger "petal" representing Benjamin Rose.
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