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BRIA HQStatement from the Architect

Dave DiFrancesco, AIA, LEED AP
Herman Gibans Fodor, Inc. - Architects

Capturing Service, Research and Advocacy

The exterior is designed to represent the 3 ‘pillars’ of the Benjamin Rose Institute on Aging: Service, Advocacy and Research

Service is embodied by the extensive amounts of clear glass curtain wall that overlook the community BRIA serves. BRIA will have a constant view of the city they serve, and the community will also be able to easily see into the BRIA headquarters, which further reinforces that connectivity and interdependence.

Advocacy, or strength to speak for those less able, is represented by the dark solid brick that forms the base of the building and also frames the front entrance.

Research is depicted in the metal panel rain-screen cladding that wraps the rest of the building. This is a fairly new, and more technologically advanced type of exterior finish system, especially compared to brick and glass curtain wall, which have been used far longer. We felt this captured the goal of research, which is to move forward through new discoveries.

In addition, the roofline over the Board Room is a gesture toward the intersection of Fairhill Road and Martin Luther King Blvd (we technically refer to it as a ‘yippie’). It’s meant to draw your attention, as well as providing a more dramatic board room space.

Finally, the curved curtain walls represent the all-female board of trustees mandated by Benjamin Rose. Curves are traditionally seen as a more feminine form of expression.

Green Features: