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WeCare...Because You Do


Are you a caring for an older adult loved one and feel you do not have the reliable information you need to make informed decisions? Do you feel like you and your loved one would benefit from additional community services, but are unsure of how to find out about what is available? Are you managing both professional and personal responsibilities and sometimes feel that you aren’t productive at work because your mind is occupied with what you think you should be doing for your loved one? If so, WeCare...Because You Do, the new name for Benjamin Rose's delivery of BRI Care Consultation™, may be right for you.

WeCare is a telephone- and email-based care-coaching program designed to assist and support older adults living with chronic health conditions and their family and friend caregivers.

Benjamin Rose Institute on Aging has trained more than 350 Care Consultants and Supervisors at licensed sites across the country to deliver the program to more than 10,000 families!

Trained Care Consultants collaborate with you and your loved one to:

  • Identify family priorities
  • Coordinate health care, community services and family or friend support
  • Create action plans to meet your targeted needs
  • Reduce stress and strain

WeCare's emphasis on simple, practical solutions and ongoing guidance can empower you and your family to manage care and decision-making throughout your caregiving experience.

What does WeCare provide?

  • Personalized coaching to address issues most important to you, including but not limited to:
    • Long-term care planning
    • Financial concerns
    • Supportive in-home and community-based services
    • Housing
    • Respite
  • Connections to community-based services and resources
  • Assistance with organizing and managing caregiving involvement from family, friends and professionals
  • Trustworthy chronic disease-specific information, and information to answer caregiving concerns
  • Tips to help you communicate with your loved one and their helpers, and to reduce stress


To qualify for WeCare, you or your loved one must:

  • Have at least one chronic health condition
  • Have the ability to participate in decision-making independently or with the support of a caregiver
  • Have a reliable phone, and access to phone service

During your first call, our trained Care Consultants will discuss payment options with you.

For more information, call (216) 373-1797 or e-mail

Our message to employers and providers:

If you are an employer, insurance provider or other professional looking for a program to support your employees or clients caregiving for loved ones, we are pleased to present you with two options to deliver this program to your clients. Learn more.


IMPACT Solutions

We are proud to partner with IMPACT Solutions, an Employee Assistance Program provider, to offer WeCare to all of their members. IMPACT will pay for anyone who is covered by their benefits to receive 3 months of the program FREE of charge. Please call 1-(800) 227-6007 for more information, and to receive a referral and immediate support.

Home Instead

We are proud to partner with Home Instead Senior Care, who works with us to promote our services and provide referrals to clients in the local community, as well as to offer educational programming for family caregivers. For further information, call the Oakwood Village office at (440) 914-1400 or the North Olmsted office at (440) 838-0719.


Family Caregiver

"It didn't take long for me to feel overwhelmed when my 80-year-old mother moved in with me. With all the worrying she would have another fall, I felt like I was running my own nursing home. My Care Consultant talked with me about my stress and ways to get a break. Without this information, I wouldn’t have known about the resources available. I still laugh about the first day I got some time away! I felt like a new person."

Family Caregiver

“Finding this facility that we think is perfect for her, I don’t think we would have gotten to that without the assistance of the Care Consultant at Benjamin Rose. I just don’t know how we would have ever honed in on this solution to our caregiving and to the needs of my mother without having contacted Benjamin Rose. It certainly wouldn’t have happened this quickly.” – Read the full testimonial in “Not sure where to turn for caregiving support?” on

"WeCare...Because You Do" is a product of Benjamin Rose Institute on Aging and the service delivery of “BRI Care Consultation” offered from the organization. "BRI Care Consultation" is a service mark of the Benjamin Rose Institute on Aging.



Lisa S. Weitzman, LISW-S

WeCare Administrator and Manager of Business Development

Lisa S. Weitzman is the WeCare Administrator and Manager of Business Development. She oversees the development of strategic partnerships ...

Lisa S. Weitzman is the WeCare Administrator and Manager of Business Development. She oversees the development of strategic partnerships to drive the delivery of BRI Care Consultation™, known as WeCare...Because You Do to clients and contracting organizations, through Eldercare Services Institute, LLC (ESI). As a BRI Care Consultation™ Master Trainer, she also supervises the Care Consultants working directly for ESI. Weitzman joined Benjamin Rose in 2018 as a BRI Care Consultation Care Consultant and Assistant Master Trainer.

Weitzman has devoted her social work career to working with marginalized, vulnerable populations. Her early experience focused on individuals with chemical addictions and mental health diagnoses discharging from prison. Among her other community-based involvement, she spearheaded the renovation of the Marion-Sterling Elementary School Library, a school within the Cleveland Metropolitan School District. Prior to joining Benjamin Rose, Weitzman worked for Jewish Family Service Association as a direct practice social worker with low-income older adults, providing counseling, case management and advocacy on their behalf. She also has a special passion for social justice and the social determinants of health as they pertain to older adults aging well in the community.

Prior to launching her social work career, Weitzman worked for the United States Department of State, Embassy Moscow, the Export-Import Bank and several for-profit and not-for-profit organizations whose mission centered on improved relations with the then-Soviet Union.

Weitzman earned a Bachelor of Arts degree in history with a concentration in American Foreign Policy from Yale University, a master’s degree in Soviet Studies and International Economics from the Johns Hopkins School of Advanced International Studies and a Master of Science degree in social administration from Case Western Reserve University. She currently holds an LISW-S license. Weitzman completed Leadership Geauga in 2001 and also holds a Dementia Care Specialist certification.

Weitzman currently serves on the founding board of Courage to Caregivers, on the board of Dancing Classrooms of Northeast Ohio and as an active member on the Council on Older Persons and the Cleveland Chapter of the Alzheimer’s Association’s Community and Supportive Services Committee. She previously served on the board of the Women’s Center at Case Western Reserve University and as President of the Board of Trustees of the Geauga County Library.

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